Project details
llustration and product design
Empoderamento
Category
Illustration
Roles: Skills or Roles (Ilustrator and Product Design)
Time Period: 2018
Challenge
To create a collection that promotes women’s empowerment
Solution
The Empoderamento Collection is a complete set of products that celebrates women’s empowerment and showcases their strength through phrases, posters, and illustrations that embrace their beautiful external differences: body, hair, skin, and style. Our main goal was to break away from societal norms and stereotypes and portray women without labels.
We have also included powerful phrases that convey female empowerment and encourage women to fight for their rights. The collection inspires women of all ages to be proud of their individuality and independence.
Results
“Empowering” is the act of embracing your own power and value, without being limited or oppressed by others.
